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Choosing The Right Charleston Property Company For Rental Marketing: Tips & Insights

Charleston Property Company

Introducing effective rental marketing services for property owners in Charleston is crucial in today’s competitive market. With the rising demand for expert assistance, finding the right rental marketing company is pivotal for success. At Scott Properties Charleston, we understand the significance of making the right choice to achieve rental success. In this blog post, we’ll delve into key considerations for selecting a Charleston property company for rental marketing, ensuring that your property garners the attention it deserves.

Why Professional Rental Marketing Matters | Charleston Property Company

In the bustling Charleston rental market, standing out is essential. With numerous properties vying for attention, employing effective strategies is crucial. This is where partnering with a trusted rental marketing company comes in. A reliable Charleston property company will understand the local dynamics and can tailor marketing efforts to highlight the unique aspects of your property. With expertise in the area, they grasp the market’s pulse, ensuring your property receives the exposure it needs.

The benefits of collaborating with a marketing company extend beyond visibility. They also have experience in creating compelling listings, employing strategic pricing strategies, and effectively targeting potential tenants. This ensures increased inquiries and a higher likelihood of securing quality tenants. In the competitive realm of Charleston’s property market, a professional marketing partner can make all the difference.

Key Considerations for Choosing a Rental Marketing Company| Charleston Property Company

1. Expertise in Charleston’s Rental Market

Expertise in Charleston’s dynamic market is paramount when seeking a rental marketing company. Look for a partner with a deep understanding of the local rental landscape. This ensures tailored marketing strategies that align with your property’s unique features and appeal to prospective tenants.

2. A Proven Track Record and Client Testimonials | Charleston Property Company

A reputable Charleston property company should have a proven track record of success. Look for client testimonials and positive reviews as indicators of their credibility. This demonstrates their ability to deliver effective marketing solutions.

3. A Comprehensive and Targeted Marketing Approach

Opt for a company that offers comprehensive services covering various aspects of rental marketing. A holistic approach is vital, from online presence management to strategic pricing strategies. Additionally, focus on a company that employs targeted marketing campaigns to reach the right audience.

4. Tailored Strategies for Your Audience | Charleston Property Company

Effective rental marketing requires strategies tailored to your property’s unique selling points and the preferences of potential tenants. Ensure the marketing company has a personalized approach that resonates with Charleston’s diverse tenant base.

5. Emphasis on Quality Tenant Leads

Look for a Charleston property company that prioritizes quality tenant leads over quantity. Thorough tenant screening is essential to ensure that the leads you receive are genuinely interested and meet your criteria for reliable tenancy.

Discover Rental Success with an Experienced Charleston Property Company

Ready to elevate your Charleston property’s rental potential? Trust the experts at Scott Properties Charleston for comprehensive rental marketing and property management services. With a proven track record, personalized strategies, and a commitment to quality leads, we’re your partner in achieving rental success.

Contact us today to discuss how we can enhance your property’s visibility, attract quality tenants, and maximize your rental income.

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Why Outsource Property Management To A Charleston Property Company?

Charleston Property Company

Navigating the complexities of property management requires a strategic approach, often best achieved through outsourcing. As property owners in Charleston seek efficient solutions, the expertise of a reputable partner like Scott Properties Charleston becomes invaluable. This article unveils the compelling advantages of entrusting property management to seasoned experts. Discover how outsourcing to a Charleston Property Company can streamline your operations, enhance tenant experiences, and ultimately optimize the performance of your valuable investment.

How a Charleston Property Company Can Benefit You

1. Time Savings and Reduced Stress

Navigating the intricacies of property management demands time and effort. A Charleston property company eases this burden by handling day-to-day operations, from tenant inquiries to maintenance requests. This lets property owners focus on other priorities while enjoying reduced stress levels.

2. Experts in Their Field

Expertise is key in maintaining property value and attracting quality tenants. A property management company brings this expertise, leveraging its experience to handle property-related challenges efficiently. Their understanding of local regulations and market trends ensures your property remains competitive.

3. A Charleston Property Company Will Provide Efficient Tenant Management

Tenant relations can be demanding. A property management company ensures streamlined tenant management, from screening and placement to rent collection and conflict resolution. This fosters positive tenant experiences and minimizes disruptions.

Aside: Discover how to find the right property management company

4. Financial Management and Reporting

Property finances require meticulous oversight. A property management company ensures well-managed financial matters, including rent collection, budgeting, and expense tracking. Regular financial reporting keeps property owners informed.

5.  A Charleston Property Company Will Ensure Excellence in Maintenance

Timely maintenance is crucial for tenant satisfaction and property value. A management company coordinates maintenance and repairs, ensuring properties are well-maintained, and issues are addressed promptly.

6. Enhanced Peace of Mind

The complexities of property management can be overwhelming. Entrusting these responsibilities to experts brings peace of mind. Property management companies also offer emergency response services, addressing property issues promptly and reducing property owners’ stress.

Conclusion

In property management, the benefits of partnering with a Charleston property company are undeniable. The advantages are substantial, from time savings and expert insights to efficient tenant management and enhanced peace of mind. By outsourcing the intricate tasks of property management, property owners can fully focus on their priorities while ensuring their investments flourish. Embrace the expertise of a trusted partner to navigate the complexities of property management and experience the true potential of your valuable assets.

Unlock Your Property’s Potential with the Charleston Property Company You Can Trust

Ready to experience the transformative benefits of professional property management? Elevate your property ownership journey with Scott Properties Charleston. Our expert team specializes in streamlining operations, tenant management, financial transparency, maintenance excellence, and overall property optimization. Partner with us to unlock the true potential of your investments. Discover more about how our property management services can enhance your ownership experience.

Contact us today and embark on a stress-free and profitable property management journey.

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5 Tips For Effective Rental Property Marketing | Charleston Property Company

Charleston property company

Are you looking for a Charleston property company to boost your rental property marketing efforts? You’re in the right place! In today’s competitive real estate market, effectively promoting your rental properties is essential for attracting quality tenants and maximizing your returns. According to a recent study, 47% of renters use online resources when searching for a new home. With such a high reliance on digital platforms, it’s crucial to employ strategic techniques to stand out.

In this blog post, experienced realtors at Scott Properties Charleston will share valuable tips to help you optimize your rental property marketing game. From understanding your target audience to leveraging online platforms and showcasing unique selling points, we’ve got you covered. Let’s dive in and discover how to make your properties shine in the rental market!

5 Tips for Effective Rental Property Marketing

1. Understand Your Target Audience

To effectively market your rental properties with the help of a Charleston property company, it’s crucial to understand your target audience. Conduct market research to identify the preferences, needs, and demographics of potential renters in your area. This knowledge will allow you to tailor your marketing strategies and messaging to resonate with your ideal tenants. By aligning your marketing efforts with their desires, you’ll increase your chances of quickly attracting qualified applicants and filling vacancies.

2. Highlight Unique Selling Points | Charleston Property Company

In a competitive rental market, you must differentiate your properties from others. Identify the unique selling points of each rental unit you offer. It could be a stunning view, a convenient location, or desirable amenities. Highlight these features in your marketing materials and emphasize their advantages to potential tenants. By showcasing what sets your properties apart, you’ll capture the attention of prospective renters and make a compelling case for why they should choose your property.

3. Professional Photography and Description

High-quality visuals and engaging property descriptions can significantly impact the success of your rental property marketing. Invest in professional photography services to capture appealing images that showcase your properties in the best light. Accompany these images with well-crafted descriptions highlighting each unit’s unique features and benefits. Presenting visually appealing and enticing content will attract more attention and generate higher interest in your rental listings.

4. Utilize Online Listing Platforms | Charleston Property Company

Online listing platforms are essential for effective rental property marketing. Choose reputable websites in Charleston to maximize your visibility and reach. Optimize your listings with detailed information about each property, including rental rates, square footage, and available amenities.

5. Leverage Social Media

Social media platforms offer valuable opportunities to expand your rental property marketing reach. Create dedicated profiles and use them to share engaging content related to your properties and the local area. Showcase your rentals, highlight tenant testimonials, and share valuable tips or news about the Charleston housing market.

Also Read: How Does Rental Property Marketing Help Your Business? | Charleston Property Management Services

Get Rental Marketing Services at Scott Properties Charleston – The Best Charleston Property Company

Ready to elevate your rental property marketing game and attract high-quality tenants? Look no further than Scott Properties Charleston! Our Charleston property company is here to help you maximize your property’s visibility, drive leads, and fill vacancies faster.

Contact us today to schedule a consultation and discover how our tailored marketing strategies can benefit you.

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Key Factors To Consider During A Property Evaluation | Charleston Property Company

Charleston property company

Are you looking to maximize your investment with the help of a Charleston property company? Property evaluation is the key to unlocking its true potential. When managing rental properties, a comprehensive assessment is crucial for success. Income from investment-related property is at a historic high. In this scenario, you can improve your rental income if your house is well-prepared to welcome a new family.

At Scott Properties Charleston, we understand the importance of considering key factors during property evaluation. From location assessment to analyzing market trends and property conditions, every detail matters. In this blog post, property evaluation experts at Scott Properties Charleston will delve into the essential factors to consider when evaluating a property. Discover how these factors can help you make informed decisions and ensure a profitable rental venture.

Factors To Consider During a Property Evaluation

1. Location Assessment

The location of a property plays a significant role in its success as a rental investment. As a Charleston property company conducting property evaluations, we understand the importance of assessing the location thoroughly. Consider the neighborhood’s proximity to essential amenities like schools, parks, shopping centers, and transportation options. A desirable and convenient location attracts quality tenants and helps ensure a steady rental income.

2. Property Condition Evaluation | Charleston Property Company

Evaluating the condition of a property is crucial for effective property management. Our Charleston property company emphasizes conducting a comprehensive inspection to identify maintenance or repair needs. Assessing the overall condition, including structural elements, allows us to address potential issues proactively and ensure the property remains in excellent shape, attracting tenants and minimizing costly repairs down the line.

3. Rental Market Analysis

Analyzing the rental market is essential to determine the property’s income potential. Our property evaluation services include thorough research on rental rates in the Charleston area. We compare the property’s rental potential to similar properties, considering demand and supply dynamics. This analysis helps us set competitive rental rates that maximize the property’s income while remaining attractive to potential tenants.

4. Property Size and Layout | Charleston Property Company

The size and layout of a rental property significantly impact its marketability. As a property management company specializing in property evaluation, we consider the number of bedrooms, bathrooms, and shared spaces. We assess the functionality and appeal of the property’s layout, ensuring it meets the preferences and needs of the target tenant demographic. A well-designed property layout enhances tenant satisfaction and increases the property’s market value.

5. Tenant Profile and Marketability

Understanding the target tenant profile is crucial for effective property evaluation. Our Charleston property company considers the demographics and preferences of potential tenants. We evaluate the property’s appeal to these tenants, identifying unique features or amenities that make it stand out in the market. By focusing on marketability, we can attract and retain quality tenants, ensuring a stable and profitable rental income.

Also Read: Maximize Rental Value With Property Management Services | Property Management Company Charleston

Get Expert Property Evaluations at Scott Properties Charleston – The Best Charleston Property Company

Ready to unlock the full potential of your Charleston property through expert property evaluation? We specialize in comprehensive property management services at Scott Properties Charleston, including thorough property evaluations. Our experienced team understands the key factors contributing to successful property management. It can help you make informed decisions to maximize your rental income.

Contact us today.

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Top 4 Rental Features That Attract Tenants | Property Management Company In Charleston

property management company in Charleston

Key Takeaways:

  • Before putting up your house for rent in Charleston, ensure it meets potential tenants’ requirements.
  • By installing features that make your rental property more attractive, you can earn higher rent and attract better tenants.
  • Provide ample storage space, equip your kitchen with functional appliances, upgrade fixtures, and allow plenty of natural light to enter the property.
  • A professional and experienced property management company in Charleston can help you get the best returns on your investments and ensure that all aspects of your rental are taken care of.
  • Scott Properties Charleston is a trusted name in property management, offering quality services at competitive prices.
  • We understand the local rental market and work closely with our clients to ensure reliable tenants occupy their rentals and provide them with the maximum rental income potential.

 

A professional property management company in Charleston, SC, knows how important it is for property owners to maximize their rental property’s profitability. And what better way to do that than by ensuring your house for rent in Charleston stands out above the rest?

Whether you’re a property owner or investor-landlord, you can use various features to ensure your rental meets the needs of today’s tenants. While some of these features come with a cost, they can certainly be worth the extra expense in attracting more tenants and increasing your rental’s ROI. It will also help you keep your tenants happy and reduce turnover rates.

If you need help managing your property, Scott Properties Charleston is here to help! We are an experienced property management company in Charleston and understand the ins and outs of the rental market. Our team knows what tenants are looking for and can help you provide the features they need to make your rental more attractive. Our services include tenant screening, rent collection, marketing, maintenance and repair, property inspections, and more. We also provide an online property management tool to make managing your rental easy.

Whether you own just one rental unit or multiple rentals, our property management company in Charleston can help you get the best returns on your investments and ensure that your rental is taken care of.

Let’s look at the top four features that can make your rental property more attractive and increase its value to potential tenants.

1. Ample Storage Space | Property Management Company In Charleston

A house for rent offering plenty of storage space will always be desirable for tenants over a cramped apartment. Storage space can range from attics and basements to closets and cabinets. Adding extra shelving or storage compartments in the bedroom, bathroom, and kitchen can also be a great way to increase the value of your rental property and keep tenants happy.

Suppose you cannot afford to add additional storage space to your property. In that case, you can always maximize existing space by providing organizational solutions like wall-mounted shelves and racks. It will allow your tenants to maximize their storage space without taking away from the house’s aesthetics. You can also provide organizational bins and baskets for items like towels, linens, and toiletries that can help make life easier for your tenants.

2. Good Natural Light

Imagine living in a house with insufficient natural light. It would be pretty depressing! If your rental property does not have enough windows to let in plenty of natural light, it is advisable to install extra windows or skylights.

Natural light has many health benefits and can help your tenants feel energized and happy. Furthermore, tenants will appreciate saving electricity bills by relying on natural light. And if you are worried about privacy, consider installing frosted or tinted windows to keep the interiors of your rental property private while still bringing in plenty of natural light.

Finally, make sure to keep the windows clean and in good condition. If tenants can’t open or close the windows, they may not use natural light.

A property management company will inspect and maintain all the windows to keep them functioning properly. If repairs are needed, they will be taken care of promptly so your tenants can enjoy the benefits of plenty of natural light.

3. Well-Equipped Kitchen

A functional kitchen with modern appliances and plenty of counter space attracts most tenants when searching for a house for rent. If your kitchen is old, outdated, and inefficient, chances are high that it won’t attract the right tenants.

What you can do:

Install new appliances, such as a refrigerator and stove. Ensure your kitchen has all the necessary utensils, dishes, pots, and pans. Address plumbing issues and replace any broken or outdated cabinets.

Make sure that your kitchen has plenty of counter space and lighting fixtures to make it easier for tenants to work in the kitchen. Invest in furniture items, such as a kitchen table and chairs, to make it more inviting. Finally, paint your kitchen in a warm, inviting color to make it more attractive.

If repairs or replacements are still required even after upgrades, your property management company can help you ensure that your kitchen is up to code and in top condition for your tenants.

4. Upgraded Fixtures | Property Management Company In Charleston

Fixtures can make a house look beautiful and well put together. Invest in high-end fixtures such as faucets, knobs, and cabinet hardware. It will add a touch of elegance to your kitchen while also providing a more modern look.

You can replace the bathroom showerhead, sink faucet, and toilet or install a new vanity and mirror. Make sure your new fixtures complement the existing decor and color scheme.

Additionally, updating the light fixtures or additional lighting in darker areas of the room can make an impact. Your tenants will appreciate the modern touches and comfortable feel these upgrades provide. These renovations can help your rental property stand out and attract prospective tenants.

To avoid tackling these projects, consider hiring a property management company in Charleston to look after your rental property. They will ensure every detail is taken care of and the finished work is of the highest quality.

Let the Top Property Management Company in Charleston Manage Your Rentals

Scott Properties Charleston specializes in property management for residential properties. We have extensive experience in the local rental market and offer comprehensive services to help maximize your rental income. Our property managers are knowledgeable, friendly, and always available to answer your questions.

Our services include tenant screening and selection, rent collection and bookkeeping, maintenance planning and scheduling, responding to tenant inquiries and requests, and more. We understand the importance of keeping tenants happy and satisfied and ensuring your property is being cared for and well-maintained. Our experts will give you peace of mind that your rental property is managed professionally and efficiently.

Contact us to get your house for rent in Charleston listed on the market today!

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Why Renters’ Insurance Must Be Mandatory

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One way to start building wealth and having a stream of residual income is to rent your home in Charleston. Housing is an ever present and growing need in Charleston and all over South Carolina. Property owners and investors have a great chance to increase their profits while also providing a vital service for residents. It’s imperative to protect your investment and keep properties in great condition to get the best return. One of the best ways to protect your investment is requiring tenants to have renters’ insurance.

Why Renters’ Insurance is Important | Property Management in Charleston

When you rent your home in Charleston, it can be nerve-racking to put your trust in tenants to keep your property maintained. Your property insurance will cover major disasters, but won’t cover your tenants’ belongings. Tenants often believe that the investor’s insurance will cover their belongings, but this is a myth that often leaves renters and landlords in a terrible predicament. While renters’ insurance isn’t required by law in South Carolina, it can still be added as mandatory in the lease agreement.

If you rent your home in Charleston, your insurance policy will cover structural damages to property, liability if renters make claims against you, rental income losses, and sometimes the investor’s property such as appliances being provided in the home. 

Tenants with renters’ insurance are less likely to have conflict when damages occur due to fire, flooding, break-in, or other circumstances that could result in a loss of property. Renters’ insurance can also cover damages from pets the renter may have in the home. With renters’ insurance, both the tenant and the investor can be protected. 

Before you let the tenant sign the lease, make sure to get a copy of their renters’ insurance policy. You should also ask for a new copy of the renters’ insurance policy during every lease renewal. Partnering with a property manager can help make the leasing process and all the administrative tasks go smoother. 

If you need property management services in Charleston, give Scott Properties of Charleston a call at 843-790-4929

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South Carolina Security Deposit Rules | Property Management Company Charleston

Property Management Company Charleston

Security deposits are one thing that every property management company in Charleston has in common. A security deposit is money that a tenant must give in advance of renting that is held by the landlord or property manager until move out. When a tenant moves out, any damages to the property or violations can be deducted from the security deposit. However, there are a lot of rules regarding how these deposits can be handled, stored, and dispersed that investors need to know about. 

Security Deposit Rules for Investors 

Investors in South Carolina can require security deposits on their properties to cover damages that go above and beyond normal wear and tear as well as unpaid rent. 

There are no minimums or maximums on the amount a property management company in Charleston can charge for rent; however, most investors and managers choose to equate the deposit to one month of rent. 

Security deposits must be returned within 30 days of the renter vacating the property. A written statement must be included that itemizes any deductions made to the deposit, and any money still owed that was not covered by the deposit.

Best Practices for Security Deposits

Upon move-in, ask tenants to report any damages to their home within 48 hours of taking possession. Move-in inspection sheets are easy to use for these purposes and can be kept in the lease file to compare when the tenant vacates the property. Similarly, conduct a move-out inspection with the tenant when they return the keys. This way, the property manager and tenant are on the same page with the condition the home is being vacated in. All damages listed on move-in or move-out forms should be documented with photos as well. 

Sometimes, there will be disagreements between the property management company in Charleston and the tenants on the amount that should be returned from the security deposit. Keeping diligent records of all damages, lease violations, and communications with the tenant will be key if legal proceedings need to happen. Luckily, investors can rely on professional property managers to handle these things. 

If you need property management services in Charleston, give Scott Properties of Charleston a call at 843-790-4929

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Avoid These Property Investment Mistakes | Property Management Company

charleston property management company

Purchasing rental property is a great way to build wealth that can maximize your profits for generations. Housing will always be needed so the investment is likely to be a good one. However, investors who are new to rental homes can easily fall into a few pitfalls that can set them back on their investments. A good property management company in Charleston can help you avoid some of the most common mistakes investors make, but knowing them ahead of time can save you a lot of money and hassle. 

Most Common Mistakes Investors Make

  1. Violating Housing and Building Codes: When you invest in real estate, it is imperative to know the ins and outs of building and housing codes. When homes are not compliant with building and housing codes or ordinances, fines can be issued. Homes can also be deemed uninhabitable with renters being displaced which can cause legal troubles for an investor and property management company in Charleston.
  2. Charging the Wrong Rent: Some investors price rent too high while others go way too low. The rental market in Charleston is huge, and market rent can quickly fluctuate. Working with a property management company in Charleston can help investors charge a rent amount that turns a profit and keeps residents releasing. 
  3. Underestimating Costs: When choosing a property to invest in, you must consider additional costs to have a home ready to rent. Many first time investors purchase fixer-uppers with the intentions of renting or selling with a huge profit, but underestimate the repair costs. Investing too much money upfront makes the time to become profitable much longer.

There are many nuances to investing, portfolio building, and providing quality housing for tenants. Once you’re ready to start moving tenants in, a property management company in Charleston can step in to get your profits rolling. Property managers will take over the day-to-day operations of your rental including leasing, communicating with tenants, and scheduling maintenance. Don’t let the do-it-yourself mindset stand in the way of operating an efficient rental company, hire property management today!

If you need property management services in Charleston, give Scott Properties of Charleston a call at 843-790-4929

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Charleston Top Rental Market Post-Covid | Property Management Company

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According to the National Association of Realtors, Charleston is one of the top rental markets in a post-Covid world. Charleston was already a fast-growing community before the Covid-19 pandemic because of its reputation for being an affordable alternative to big-city prices and lifestyle. Job growth has been consistent and the local government has focused on economic diversity and expansion which makes the community attractive to investors who want to work with property management companies in Charleston to expand their portfolios. 

Why Buy A Rental Home In Charleston 

Investors who want to get into rental property should buy property in Charleston as soon as possible. Home values are rising every year by as much as 14% with the average single-family home selling for $363,700 according to the Charleston Trident Association of Realtors. The Charleston Regional Business Journal also projected that the housing market in Charleston will continue to remain in the top 10 for the next several years. 

One of the factors driving prices up in Charleston is the shortage of properties available. The Inventory of homes for sale has decreased by nearly 50% as more people decide to stay put in Charleston. Property management companies in Charleston SC are having success in keeping tenants in properties long term as well as filling vacant properties quicker than ever. 

Charleston has over 60 neighborhoods with homes of varying prices and diverse demographics where investors will find a high demand for rental homes. Currently there are an additional 7,500 homes needed to keep pace with population growth, so if investors can purchase a home in Charleston, the risk of not being able to find a high-quality renter is almost non-existent.

If you are interested in Scott Properties managing your rental properties, call us today at 843-790-4929.

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When Carpet Cleaning be Scheduled for Rentals? | Property Management Company

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One of the things that never ends for property management companies in Charleston SC is the supply of maintenance requests from tenants of rental properties. Keeping homes in good condition is a big job, especially when you get the occasional tenant who has little regard for the property. 

Property management companies in Charleston SC make owning rental property easy because they handle all the day-to-day tenant calls for maintenance and other issues. Not only that, but a property manager can inspect the rental, schedule updates, and make sure the property is made good as new between tenants. 

Carpet Cleaning Requests

Carpets are generally so torn up between tenants that it is best to replace the carpet before showing the rental home to new, potential renters. However, professional carpet cleaning is one of the most frequently asked for maintenance requests. Some property management companies in Charleston SC offer a free, professional carpet cleaning once per year when tenants renew their lease. Sometimes, property managers can schedule carpet cleanings on as needed basis for tenants who request them. 

Sometimes, if a professional carpet cleaning service is not an option, maintenance technicians can use a carpet cleaning machine to complete a DIY cleaning for tenants. It is not uncommon for property management companies in Charleston SC to only schedule professional carpet cleaning when tenants move out if the carpet does not need to be replaced. Some property managers will extend carpet cleaning to encourage tenant retention, but a rental company will work with the property owner to create a plan that works for everyone. 

Fees for carpet cleaning are usually applied to the deposit if carpets are soiled and stained after the tenant moves out. Some property management leases require tenants to have the carpets cleaned as part of the moveout process with an inspection to verify. For best practices, ensure all leases outline procedures around carpet cleaning and other maintenance requests. 

If you are interested in Scott Properties managing your rental properties, call us today at 843-790-4929.