Property Manager | How A Property Manager Can Use Social Media
Property Manager | Millennials are 80 million strong and the largest group of renters and homebuyers in the United States. Nearly all millennials have a social media presence, and if you’re a property manager, you should know that platforms such as Facebook, Twitter, and Instagram are the best ways to stay in touch while you’re on the go. If you want to be the best property manager, you should try a few of our tips on how to best leverage social media to attract and retain tenants.
1. Promote Neighborhood Events- If your rental property is in an HOA or neighborhood that has community events, you can help your renters stay connected to what’s going on around them by promoting what’s happening. Find out what the HOA hashtags are and if there’s a calendar of events you can incorporate into your property manager page.
2. Share Vacancies- If you’re a property manager with many homes around the Charleston Metro area, you can share current and upcoming vacancies on your social media page. Your current tenants are likely to share your posts about rentals available, especially if they are happy tenants. You can also reward your tenants by asking them to share using a hashtag specific to your business. Offer your tenants to be entered into a drawing for a free carpet cleaning or $50 off their rent for sharing vacancies and track their shares using the hashtag.
3. Send Out Alerts- A great property manager keeps up with anything in Charleston that could affect tenants and their home from weather alerts to road closures in the neighborhood. Send out alerts via social media to give your tenants valuable info about the community when it’s needed.
4. Building Your Brand- If you want your business to stand out, you have to create a brand, and social media is the best way to do this. Your tenants may not get a lot of face-to-face time with you, but they can still get to know the business through social media. When your tenants have a connection with you, your resident retention will go up!